[ about us ]

Everywhere is local

AboutGlobal works in partnership with leading builders, developers, and other luxury lifestyle products and brands to connect with a world of clients, whether local, national, or international. Our in-depth knowledge and experience with real estate marketing combined with our understanding of international client and multicultural connection make AboutGlobal an adept and multi-faceted leader in the industry.

It’s about sales

We come from a strong sales background and understand the point! Our market experience, strong reliance on analytics, and sales driven focus are at the basis of our strategy. Quantifiable deliverables result from cutting-edge sales strategies expertly crafted into marketing campaigns that generate qualified leads.

Real Estate Projects include
  • Luxury Condominiums
  • Resort Developments
  • Condo-Hotels
  • Multi-family Housing
  • Mixed-Use Developments
  • Master-Planned
  • Communities
International Lifestyle
  • Immigration Attorneys
  • EB-5 projects
  • Commercial Foreign exchange
  • Yachting & Boating
  • International Accountancy

Modern meets Traditional

Appealing and thoughtfully crafted design that conveys and communicates in a variety of platforms and media ranging from cutting edge strategy in the digital realm to magazine and newspaper, outdoor displays, and production of collateral packages. Near or far, digital or print, AboutGlobal connects you!

[ How we work ]

Marketing is about connection

Concept to Delivery

It starts with creativity. Initial planning with our team gets the creative juices flowing, as we move from an expertly rendered concept into a strategy that will resonate with potential clients. We are a highly experienced team of varied talents, languages, nationalities, and cultures. From our wide range of perspectives, we begin to finely tune the copy, design, and strategy of a marketing campaign that drives leads through a sales funnel. In multiple languages, always with an eye on cultural nuances, we create campaigns connect with your target customer.

Creative Capabilities include

  • Brand development
  • Website development and design
  • CRM integration
  • High-end video production
  • Photography
  • Email design & programming

It’s just pretty pictures unless it drives business

While it is certainly about driving business, it all begins with incredible creativity and talent as the benchmark. From here, AboutGlobal sets itself apart though as we LISTEN! We listen carefully as you describe your vision, we analyze and research the target clientele, and then we structure every decision henceforth as a bridge between them, while continually honing the message. Marketing is about connection and that is what we do!

Each image, the choice of message, the design placement, the colors – is more about science than art. It’s about the analytics of click-throughs, split-testing to ensure maximum efficiency, and ultimately it is about driving qualified traffic and conversions. Targeting prospects over multiple channels including a well-designed website, paid search, paid social, email marketing, SEO, and retargeting.

We keep the sales funnel in focus at all times as we find innovative ways to engage and drive business while nurturing existing leads and remaining top of mind.

For some, the images capture first, others the words speak louder! We live in an information age where there is great competition for customers attention. Ultimately every brand engages through both; great content is paramount to a successful marketing campaign. Website, social media, blogs, and ad campaigns are driven by content. Engaging copy calls leads and clients to action while playing an integral part in search engine optimization (SEO). Driving content that resonates and connects is measured by analytics. We are a data-driven team and manage our highly focused strategies across all digital channels including websites, blogs and social media. We craft brochures and marketing decks to integrate with digital marketing platforms to further drive lead generation.

Since the mid-2000s, aboutglobal has been known for global real estate shows and events, including the InvestirUSA Expo series, which started in Brazil and is now known throughout Latin America. From event organization, PR, overall promotion, vendor booking & management to the effective marketing campaigns that drive attendance, aboutglobal has earned a reputation as a leader and innovator. Over the years, aboutglobal has also managed and featured USA pavilions in the following expos: A Place In The Sun – UK, Cityscape – Dubai, Second Home Expo – Netherlands, Domexpo – Russia, Gran Salón Inmobiliario, Colombia, Real Estate Expo Acobir, Panama – Just to name a few. In addition to large, high-profile expos, aboutglobal has consulted with clients to manage private shows worldwide. Our extensive experience with global events, specifically in the real estate and immigration sectors, is well-known and documented. As of 2018, aboutglobal offers this expertise to consultancy clients looking to create exclusive and very targeted events on a bespoke basis.

[ Our Approach ]

Strategy connecting people to products

Employing multicultural experience on a local scale enables brands to reach a more diverse local clientele. The world is becoming increasingly smaller and if your marketing is only designed for a local audience, you are likely ignoring potential clientele. While we are all people, marketing is about connecting and we all have our own nuances. Crafting a marketing campaign to entice New Yorkers to move to Florida is slightly different to that of a local campaign. Equally, enticing second home buyers from Brazil, Colombia, or Dubai to purchase real estate in the USA each requires a slightly different tone and message.

We make bringing global audiences to local projects straight-forward. We leverage our industry leading knowledge, our multi-lingual, multi-national, multi-cultural marketing and content creation to refine marketing campaigns that appeal to the target clientele, where every they happen to be!Through data driven, sales focused, and multi-platform campaigns, AboutGlobal partners to connect your project or brand to potential clients, then nurse leads into a sales funnel, where they are quantifiable.

[ Our Approach ]

Proven results through data analytics

Original design project of high quality raises profit – this is proved in practice by many of our customers.

A professional approach will avoid of many common mistakes, minimize the cost of decoration materials and choose the best way to implement your ideas or direct your

[ Our Approach ]

Luxury lifestyle

Luxury branding extends to many industries. AboutGlobal is an industry leader in marketing Immigration Attorneys, EB-5 projects, Commercial Foreign exchange, International Accountancy.
With an ever-changing world around us affected by rapidly changing political, economic climates in many countries and combined with the relative strength of the US dollar, markets can open and close quickly and dramatically.

AboutGlobal offers leading-edge multinational, multilingual and multi-platform marketing campaigns designed to connect to potential clients without the cost and difficulty of open multiple offices in various countries.

[ our professionals ]

Selling the dream requires expertise

JUSTINE ASSAL
FOUNDER&CEO
JULIANA JARDINI
Managing Director
MARCO LAMOGLIE
VIDEOGRAPHER
Eliana Goulart-Hassuneh
Event Manager
Fernando Alvarán
Director Colombia
Anna-Karin Svaetichin
Graphic designer
Maria Buitrago
Spanish Copywriter
SABRINA ORLOV
CONTENT AND DIGITAL CREATOR
LUANA SANTOS
CREATIVE DESIGNER

[ clients ]

Projects we have worked on

Contact

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    [Project Consultancy]

    Our Development Consulting services encompass a wide range of support for effective project management, including land acquisition, zoning, urban planning, and construction oversight.

    For more information, please visit us at www.aboutglobalconsulting.com

    AboutGlobal works in partnership with leading builders, developers, and other luxury lifestyle products and brands to connect with a world of clients, whether local, national, or international.
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    Desenvolvido por Crioula Design